BLOG Magazine

The BLOG magazine is my favorite project this year
I like everything related to printed work, old fashion offset real ink printing.
most of the time students don't get to "really" print their work, and usually the 1st time they get a chance to print (offset) is at work after the academy....with no real knowledge how to do so.
So i proposed to have a real printed magazine in the department, so students can learn the whole
process. To make the course more "academic" i decide to make the magazine in 2 colors only, so the files must be handle with that perspective (duotone, overprinting, bleeds, ect....).

The taget of each course was simple : print 3000 units of a magazine in 2 colors
we got 7 week for each edition
we also had to raise the money....!





In order to print a magazine.....u must create one...
In the first meeting with the class, we split to a few groups, each group has its own assignment.
2 students were assigned to be managers/ editors, 4 - graphic designers, 3 writers, 3 photographers, 2 illustrators, 3 money raisers, 1 post production
i was acting as.....the owner of the magazine.

So this was a team effort and unlike usual courses, everybody got to get their job done in order to have a magazine at the end of the process



during our meetings at class, we read the texts, watched the pictures, discussed the graphic.....voting with raised hand on every conflict. i tried not to interfere to much and to let the class make their own decisions
I decided on 2 things : the format (100cm x 70cm) and the theme of each issue
All the rest is the class work (bet3 and bet1, seconds year students)



On our 7 meeting we drive to Jerusalem to print the magazine
I ask the printer to make the work on his oldest machine so the student can understand a watch the all process
Making the plates, preparing the ink, assembling the plates into the machine, running the paper, checking for dust, ...ect.









































The owner of the print shop gave a little lecture on the printing process



















On the first trip to Jerusalem we got a picnic for lunch break...the food was.....not stars restaurant
On the second trip we try something else......not a 3 stars restaurant







and we drove back to Tel Aviv



The magazine was free distributed in different points over the city







Thanks to all student for the pictures
Special thanks to Adar and Nir Tober